Simon is the fifth-generation Potter to work in the textile and clothing industry — it’s truly in his blood. The photograph above shows his great-grandfather’s business on Fitzgerald Street, Northam WA, which operated from 1908 through to the 1920s. When we expanded into retail, we proudly named it Potter & Co, honouring this incredible family legacy.

Simon started his journey working for his dad, Peter Potter, who at the time owned Serican Silk, a Perth-based wholesaler that’s still going strong today. From there, Simon stepped out on his own as a fabric agent — building relationships with suppliers and clients, many of whom remain close collaborators to this day. In fact, one is our very own agent in Sydney.

In 1999, Simon founded Potter Textiles, driven by a love of natural fibres — especially linen. While the business has evolved over time — expanding into poly knit prints, ready-to-wear knit ranges, and workwear fabrics — one thing has always stayed constant: the linen range. His passion for quality, texture, and timeless fabrics has shaped every chapter of the company’s journey.

Simon has owned and run Potters for 26 years and it has been a labour of love. He is a wealth of knowledge when it comes to textiles and he has a lot of good stories too.

If you pop in over the next month or give us a call, make sure to have a chat — there’s a good chance you’ll walk away with not only some great fabric, but a story or two as well.