Diddums began when I started making kids’ clothes for my niece Lola and nephew Harry many years ago (hence the name). I had always sewn through uni – as a poor student I couldn’t afford designer clothes – so I made my own. It has evolved into what it is now – a focus on simple lines, comfortable designs, quality fabrics and designs that flatter the real, unfiltered, unphotoshopped female form.

As a ‘mature’ female myself, I tend to design with comfort and ‘hiding the chunky bits’ in mind. Over the years, I have fine tuned a few of my best selling designs to the point where repeat customers have them in each colour way. This is particularly the case with my wide legged linen pants and my denim or corduroy ‘comfy’ pants. It is so gratifying to see something I have designed and handmade in my studio, being worn and appreciated again and again. Slow fashion – small batch – quiet luxury – simple lines – natural fabrics. I prefer fabrics that breathe, that feel good against the skin, and that I know where they originated.

One of the reasons that I use Potter Textiles is that they clearly state the origins and content of fabrics, they give good honest advice on fabric care and drape and they stock a beautiful range. I also love the personal touch – I still get surprised that they know who I am when I come to visit.

I wear a lot of denim myself – jeans and denim skirts are my go to in cooler months and let’s face it, ‘Fridgetown’, where I live, has some of the coldest mornings in WA.

The Japanese indigo rope dyed denim maintains its colour, washes and softens beautifully and frankly, denim sells. The latest stretch denim I have been using is amazing – the recovery is fantastic and the jeans and skirts I have made using this denim have sold really well. (And I kept one of each for myself)